Search Engine Marketing

Your website’s positioning in search engine results can be the difference between receiving a new customer enquiry and losing that lead to a competitor. Higher rankings also improve your brand awareness and can lead to increases in eNewsletter subscribers. Now Solutions can improve your website rankings, developing a search engine strategy specific to your business.

Our approach includes:

• Optimising your web content for readability both by stakeholders and search engines
• Analysing the words and phrases that people use to search for your company or your products
• Identifying potential relationships with other sites for referring traffic 
• Identifying any online promotional or pay-per-click opportunities
• Identifying your competitors website tactics
• Preparing a detailed report and discussing implementation strategies

After implementing the changes to content, Now Solutions will provide a report on search engine results against benchmarks.